Overview for Art Walk Coordinators
Thank you for your interest in joining the West Seattle Art Walk as a neighborhood coordinator!It’s a wonderful way to engage more deeply in your community, get to know and support your local small businesses, and be part of planning the best monthly party in West Seattle!
This document consolidates helpful details and resources for our coordinators. Please have a look then email us if you have any questions: email@example.com
Your Art Walk Team
- Sponsor: West Seattle Junction Association (WSJA)
- Key Contact: Lora Radford, Executive Director, firstname.lastname@example.org, O:206.935.0904, C:425.445.5672
- Hours: M-F 8am-5pm
Pleasenote:Itis notrequired to attendArtWalk as a coordinator,butwe sometimes askcoordinatorsto help take photos or do livestream video in their neighborhood. We do recommend going at least once to understand what the experience is like. It’s fun!
- 60-minute meeting 4x/year to select new poster artist and discuss Art Walk business
- Held on Zoom or in person at noon, the Friday after the final Art Walk of the quarter
- AW coordinators are invited to participate
- 30-minute meeting 4x/year to discuss status, challenges, opportunities
- Held on Zoom
- Admiral Junction – Sofia Velling, Dan Jacobs, email@example.com
- Alaska Junction – Lora Radford, Reeve Washburn, wsartwalk@gmailcom
- Morgan Junction – Stefanie Haugen, Marie Flake
- Business outreach and recruiting
- Business onboarding, including pick up and deliver Art Walk plaques, flags, posters and walking maps to new business
- Seasonal promotions (if planned) – pick up at WSJA office and deliver to businesses
- Pick up marketing materials from West Seattle Junction Association office and deliver to registered Neighborhood businesses:
- Art Walk plaque and flags to new businesses
- New quarterly marketing posters and walking maps – pick up during the last week of the quarter and deliver by January 1, April 1, July 1, September 1.
- Seasonal promotions (if planned)
- Attend neighborhood coordinators touch-base meeting each quarter (30 mins)
- Optional but fun: Attend WS Arts Council meeting each quarter to select new poster artist (60 mins).
- Business outreach: introduce Neighborhood businesses (new and existing) to Art Walk and its benefits.
- Business onboarding: Once businesses have registered, share onboarding process with them (see below). Helping main Art Walk organization follow up with Neighborhood businesses for questions or concern and troubleshooting.
- ArtWalk eventphotography second Thursdays, 6pm to 8pm (if available). Capture artist and art, reception, business owner, guests. Send images that evening to main Art Walk Coordinator for recap post the following day.
- Enjoy the occasional team lunch (after pandemic)!
- Be part of Art Walk Night!
- Get to know your community even better!
- ArtWalkWebsite: https://wsartwalk.org/
- Art Walk Fact Sheet for recruiting business to participate: “One Sheet” Fact PDF
- Onboardingpage in AW Website: https://wsartwalk.org/onboarding/
Six Easy Steps to Onboard a Business!
- Register your business to be part of the Art Walk, including quarterly or annual payment. To be included on the quarterly map, registration and payment must be received by the last week before the new quarter
- Select your Artist by the first of the month: someone you know or have seen before, or someone from the Art Walk Artist Library which is updated quarterly.
- Connect with your artist to discuss the exhibit, reception and hanging the art. See Best Practices for Artists
- Submit Artist Info form – By the day before Art Walk, submit the artist form or have your artist do this. It gives us info to market the event.
- PromoteArtWalk and the exhibit: Display the quarterly Art Walk poster and map, plaque, flag and any seasonal promotional materials if planned (these will be delivered to you) and on your social media, your email list, and by word of mouth. The WSJA promotes Art Walk on their Facebook, Instagram, website and monthly emails.
- HostareceptiononArtWalknight! See Best Practices for Businesses.
- Get a small stack of “One Sheet” printouts at the WSJA office
- Visit retail store in your neighborhood
- Be sure to identify the decision maker (usually owner, or lead manager)
- Pitch the Art Walk as a support for small businesses, a community builder and promotor for the arts.
- If the business cannot be open in the evening, they can participate during business hours all month long.
- Businesses will need to register to join Art Walk
- See above for onboarding.
Itis FREE forrestaurants,bars andcafestojoinArtWalk!They justneedtoregister.
- Go to the restaurant or café website
- Pick one wine/beer, one dessert, one moderate entrée (example: burger, spaghetti), or one coffee drink that you think would be a popular draw for an “Art Walk Special”
- Call the owner, ask them to specifically give a dollar discount off an item
- A dollar ($1 off or $2 off) is better than a percentage
- A dessert is an “easy ask” since the assumption is the diner would be ordering one with dinner
- Buy one get one is a strong incentive (buy one dessert, get another one/buy one coffee, get another one)
- “Dollar off” wine/beer usually is a ‘gateway’ for the diner to order dinner
- Receive $5.00 off a burger sounds better than get 50% off
- Service was often slow on Thursdays (pre-pandemic), so getting food and drinks establishments signed up was easy.
- Note: Retail and Service businesses are more likely to sign up if they know that a food and drink establishment nearby is participating!
- Note:The dinermustaskfor theArtWalkspecial
Tools and Resources
- Art Walk Website: https://wsartwalk.org/
- “One Sheet” Fact PDF and printout as leave behind (pick up at WSJA office or print your own)
- Quarterly printed Walking Map for participating businesses and Art Walk Specials
- Onboarding page in AW Website: https://wsartwalk.org/onboarding/
- Best practices PDF for Businesses and Artists
- Artist Library that is updated quarterly
- Tap the experience of other AW coordinators and Lora for consultation
How to Go Live on Instagram and Facebook
Updated June 9, 2021
Link to the recording of Online Training: https://youtu.be/FqrSXfEf3DE
To Business Owner (if present) and/or Artist:
Hi, I’m ______________, a volunteer with the West Seattle Art Walk. We would like to livestream your exhibit tonight on our social media platforms — will that be okay with you?
Prompts for the Artist:
- Tell me your name
- Tell me a little about yourself
- What is the inspiration for your work we see here?
- Tell me more about your favorite piece
- Share your website, Instagram or Facebook address
Prompts for the Business Owner:
- Tell me your name
- Tell me a little about your business
- How does Art Walk complement your business?
- How are things going?
Embody the authentic spirit of the Art Walk. There are no mistakes!
Slow pan around the business and exhibit
In addition to the Art, comment on the retail items or the business or the space
Don’t spend more than 30 seconds on any one thing
Entertain and educate!
- Open app
- Go the Art Walk IG page
- Tap picture of the house lower left-hand corner
- Hold the Art Walk icon my story
- Tap Add to Story
- Scroll to LIVE
- Tap LIVE button
- Write caption and description
- Save to IGTV Art Walk Channel
- Add to series 2021 Art Walks
- Open app
- Tap blue button middle of bottom screen
- Tap Live Video
- Tap Start Live Video
- Yes to save/post
- Write caption
(featured image by Reeve Washburn)